Design WOO

"Optimo and Strukto are cements produced by CEMEX-DALMACIJACEMENT. The brands are new on the market, so a new, different and strong visual identity was needed. The visual identity had to clearly communicate the different characteristics of each product and those characteristics had to be visible in all additional materials.

“Optimo” and “Strukto” logotypes are designed by an intervention in typography. Colors follow the visual standards of the company. The basic graphic element on packaging are two illustrations of building objects that clearly communicate the purpose of the product (house for Optimo – cement primarily intended for personal use and small craftsmen, and tunnel for Strukto – a cement primarily intended for more complex construction works). The illustrations are designed from red and blue lines that are the basis of CEMEX-DALMACIJACEMENT visual identity. Considering the characteristics of the product and the material of the packaging – paper with protective layer – the solution had o be adjusted to the technical limitations of printing in terms of color, surfaces, printing and raster."

Designed by Croatia based TRIDVAJEDAN. More images after the jump.

Conventional photographs of the Sphinx, such as the one featured in this month’s issue of Smithsonian magazine, are taken looking west and give the impression that the figure and the three pyramids sit in a remote Egyptian desert. The reality is that urban development of Cairo and Giza have brought the cities to within easy walking distance, as one can see from a Google satellite view.  This photo, taken from inside a nearby fast food location, emphasizes that reality in a dramatic fashion.

Photo credit. Via Reddit.

I really never gave it a thought before this, but how will a blind and a deaf person communicate with each other? One can’t hear the voices and the other can’t see the sign gestures! Both can’t learn each other’s special language; or can they? It may seem like a presumptuous situation, but something like the Sign Voice Language Translator (or SVLT) can offer a solution. The device acts like a translator, converting gestures in voice and voice into written text. I’d like to see a video of people testing this thing!

Designer: Han-na Lee

Inspired by the gestural language depicting the use of the phone, the color rings by BCK design team, including Javier Bertani, Ezequiel Castro and Vera Kade, are an accessory for your mobile phones that apart from making your chatter more natural and comfortable also turns your flamboyant fashion accessory in to a functional device. The color rings are intended to be worn in the thumb and little finger that works as a microphone and headset, while connecting wirelessly to your mobile phone. All you need to do is to point your thumb and little finger towards your ear and mouth respectively to make or receive a call, thanks to the built-in distance sensors.