Caterham + Harrods Release Signature Edition Seven With Bespoke Styling

clip_image002

british car manufacturer caterham has launched its first personalization program–caterham signature–with a special edition ‘seven’ designed by internationally-renowned department store, harrods. the ‘harrods special edition’ car includes a host of special features which demonstrate the breadth of options new caterham buyers can add to their vehicles. these include: paint colors and designs; dashboard and interior styling; embroidery; and even the color of the chassis.

clip_image003

the ‘special edition harrods seven’–a ‘420S‘ under the skin–is painted in harrods green, with a custom white stripe and gold pinstripe while, beneath the bodywork, the chassis has been powder-coated in gold. the ‘harrods special edition’ is on display in the london store throughout october starting from friday 7.

video courtesy of caterham cars

inside the cockpit, the butterscotch leather upholstery also reflects the great british store’s color scheme, while the store name is embroidered on the seat backs and the harrods ‘H’ adorns the gear knob.

clip_image004

caterham’s chief commercial officer, david ridley, comments, ‘the caterham seven has always been one of the easiest cars on the road to personalize, because every car is hand-built and bespoke for each customer. but now we’ve formalized the personalization options available to our customers into the caterham signature program, which will outline the almost infinite combinations of options you can select. you can even have your name stitched into the seat.’

clip_image005

ridley continues, ‘a caterham seven isn’t a car you need to buy, it’s a car you buy because you want it. as such, we believe you should make it your own in every way. harrods is a global brand as proudly british as caterham so it makes perfect sense that the very first caterham signature car has been created in partnership.’

clip_image006

guy cheston, media director of harrods, says, ‘caterham is one of great britain’s most famous and instantly recognizable motoring brands and it has been a pleasure to partner with the team there to create this harrods special edition of the legendary seven. we wanted to make our harrods car a real object of desire, so our harrods touches are subtle and understated and, at the same time, reflect genuine quality.’

clip_image007

the car’s styling was created in conjunction with the british department store and its design team and buyers can pick one up in store along with their fashion and luxury items.

clip_image008

clip_image009

VIA

Share

Related Articles

Foldaway Paper Bookshop&Bookshelf Design By Campaign
Foldaway Paper Bookshop&Bookshelf Design By Campaign

Silhouette Hybrid Trike Harvests Energy From Road Bumps
Silhouette Hybrid Trike Harvests Energy From Road Bumps

YOU DON’T NEED TO BE AN AXE-PERT!
YOU DON’T NEED TO BE AN AXE-PERT!

Bear Table by Daniel Lewis Garcia
Bear Table by Daniel Lewis Garcia

A Great Apartment Piece
A Great Apartment Piece

Stefan Eckert 3D Holographic Show
Stefan Eckert 3D Holographic Show

Inside RPA
Inside RPA

Tamashii Chair by Anna Stepankova
Tamashii Chair by Anna Stepankova

Aesthetical Approach To Pleasure Toys [NSFW]
Aesthetical Approach To Pleasure Toys [NSFW]

Zaha Hadid Ultrastellar Furniture Collection at David Gill Gallery
Zaha Hadid Ultrastellar Furniture Collection at David Gill Gallery

Bamboo Chair by Jun Zi
Bamboo Chair by Jun Zi

citizenM Glasgow Hotel by Concrete Architectural Associates
citizenM Glasgow Hotel by Concrete Architectural Associates

Leave a Reply

Your email address will not be published. Required fields are marked *