Student Work – Jenny Pan’s Package Design

Designed by Jenny Pan | Country: United States

Jenny Pan iscurrently a graduate MFA graphic design student at Academy of Art University. There’s no doubt that she has a bright future as a professional designer ahead of her.

Project brief: Redesign identity and packaging for an existing wine that includes two lower tier bottles in the 20 dollar range and one high end bottlewith gift box pricedat 120 dollars.

Brand/Concept: The design reflects an elegant and whimsical approach to a new vision for a local boutique winery.Founded by husband and wifewinemaking team of Michael and Anne Dashe. Dashe Cellars carries on the tradition of family-run, artisan wineries. Focused on crafting small allotments of exceptional wines. Stylistically the monkey and fish represents the blend of both worlds, creating complex wines that capture the charm and personality of top vineyards throughout Sonoma county.”

Project brief: Design a line of skincare for an existing brand that is currently not in the beauty/personal care category. Elements include a collection of seven bottle designs, a gift box and display.

Brand/Concept: Vespa as lifestyle:A unisex skincare line fit for the contemporary man or woman who is active with a youthful spirit and constantly on-the-go. The design is fresh and bold while still paying homage to Vespa’s Italian roots mimicking the scooter with its clean modern lines. Along with the high gloss finish of the bottles and silver chrome bottle tops, a tan leather display serves as a base for the skincare collection and completes the via vespa brand.”

Via Lovely Package

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