Berry+

Designed by The Moderns | Country: United States

“Berry+ is a 95% berry-based, 100% plant-based laundry soap. Rather than coming in big heavy jugs like conventional detergents, Berry+ comes in a tiny microdose (2ml – a little less than half a teaspoon) capsule. Each capsule has enough concentrated soap to clean up to 30lbs of laundry (or any size load in between). The outer packaging is 80% non-GMO, plant-based bio-resin clam shell.

The product represents a design innovation in the laundry category – our client is trying to pioneer a new space, which we thought you’d appreciate. I’ve attached some product shots to show you how cool packaging truly is.

All the other bells and whistles are in place – it works any way people do laundry (HE machines, front-loaders, top-loaders, or in the sink) and is cold water-formulated. Every last bit of packaging is light as a feather and recyclable.”

Via Lovely Package

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